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21 Jan 2019, Nala Swiss 

Read the interview of Benjamin J.P. Henecka, CEO of Nala Swiss at Wanted Magazine

Wanted Magazine spoke to the CEO and Founder of Nala Swiss about the upcoming Winter Rendezvous Pop-Up Exhibition, taking place in Johannesburg on 24th of June 2017. The full article is available online on:

For more information and partnership opportunities, please contact the Nala Swiss Johannesburg office or send an e-mail to Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!.



20 Janaury 2017, Nala Swiss 

Nala Swiss confirmes three Rendezvous exhibtions in South Africa during 2017 

Nala Swiss is growing its flagship shopping platform Rendezvous and stages three private pop-up exhibitions in the next 12 months in South Africa. "We are extremely excited to increase the number of Rendezvous events with two exhibtions (Winter & Summer Rendezvous) in Johannesburg and one exhibtion (Cape Rendezvous) on a private yacht in Cape Town" announced Benjamin J.P. Henecka, CEO of Nala Swiss Group during a breakfast briefing at the Salon International de la Haute Horlogerie (SIHH) in Geneva this week.

Rendezvous is a private, temporary pop-up shopping exhibition showcasing a carefully curated range of the most exclusive niche luxury brands and premium services for a hand-picked audience of ultra-high net-worth buyers. All exhibitions are taking place at secret locations in Johannesburg and Cape Town and are strictily by invitation only. 

For more information and partnership opportunities, please contact the Nala Swiss Johannesburg office or send an e-mail to rendezvous (at)


27 November 2016, Nala Swiss 

New Sales Record - Nala Swiss successfully hosted the 3rd Edition of Rendezvous South Africa 

The 3rd edition of Rendezvous in South Africa was held on Friday, the 11th and Saturday, the 12th of November 2016 at a private residence in Sandhurst, Johannesburg. The by-invitation-showcase brought together 279 carefully pre-selected and personally invited ultra/high net-worth individuals from the sub-Saharan region and a curated range of twelve luxury brands and premium service providers from different sectors including high fashion, perfumery, fine spirits, telecommunication, private aviation, luxury travel, interior and fine art. Rendezvous 2016 achieved a new sales record with a turnover exceeding 1.3m US$ (R 17m) during 1,5 days.  

"We are extremely pleased and excited about the overwhelming feedback from both, our esteemed UHNW guests and participating exhibitors. Over the last couple of years, Rendezvous has turned into our flagship event in South Africa and THE leading private luxury pop-up shopping platform for discirning, local consumers. We won't stop and work very hard to make the 2017 edition even more exceptional while focusing on a new segment which we will announce soon." said Benjamin J.P. Henecka, CEO of Nala Swiss Group. 

For more information and to request the Rendezvous post-event report, please contact the Nala Swiss Johannesburg office or send an e-mail to rendezvous (at)



10 July 2016, Bloomberg Intelligence 

Confirmed - Africa Luxury & Wealth Forum takes place in Cape Town from 8 - 10 October 2018

We are proud to announce that Africa Luxury & Wealth Forum will be heald in Cape Town, South Africa from 8 - 10 October 2018. Africa Luxury & Wealth Forum is a leading business conference and think tank focusing on the emerging African luxury marekts and their affluent populations. Africa Luxury & Wealth Forum 2018 provides access to sound and reliable knowledge about the fast growing, African luxury and wealth markets and discusses its opportunities, challenges, requirements and evolution. Africa Luxury & Wealth Forum 2018 comprieses a rich program of seminars, workshops, panel discussions, networking opportunities, a B2B expo and keynotes from leading experts in their fields and brings together c-level executives from the global luxury and wealth sector. For more information, general requests, delegate tickets, partnership opportunities or media requests, please send an e-mail to Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!.

5 November 2015, Bloomberg Intelligence

Africa Luxury Goods Market: Full of Untapped Promises

This analysis is by Bloomberg Intelligence analysts Deborah Aitken, Maja Rakic, and Sonia Baldeira. It appeared first on the Bloomberg Terminal. Middle East, Africa to lead global luxury-market growth to 2019. As Asian economic growth rates slow, luxury goods companies may accelerate their presence in Africa to capture untapped demand. This is a region where local government investment in infrastructure and retail space is buoyed by solid GDP forecasts. Sub-Saharan GDP will rise 4.6% on average a year until 2017, The World Bank estimates. Global luxury-goods sales may reach $405 billion by 2019, up 3.6% annually, according to Euromonitor. Africa, the smallest region for luxury goods, is expected to grow at 5.6% a year.

Luxury potential as Africa’s millionaires grow at fastest pace
Spending on luxury goods in Africa should rise in-line with the expansion of wealth. Knight Frank estimates the number of African millionaires will rise 53% to 258,000 by 2024, the highest growth rate of all regions globally. About 50% of Bloomberg Intelligence’s luxury peers have directly operated stores in Africa, albeit in limited locations. This suggests a still under-penetrated retail environment for most luxury brands. Ivory Coast is forecast to have the fastest growth of ultra high-net-worth individuals. 

LVMH, Richemont dominate Africa’s young $4 billion luxury market
There is a growing consumer appetite for luxury goods in the underpenetrated African market. Luxury-goods retail sales reached $4 billion in 2014, and the market may expand 31.2% by 2019, according to Euromonitor. Africa has about 50 directly operated global luxury single-brand stores, with LVMH and Richemont accounting for 60%. Morocco and South Africa are the region’s luxury oases, with 80% of luxury monobrand stores operating there, and attracting higher luxury spenders.

Watches, men’s clothing, leather are prominent in African luxury
Demand for luxury watches, men’s clothing and leather goods in Africa is driven by the higher spending power of men. In South Africa, women have just 60% of the disposable income of men, according to Euromonitor. This means men’s clothing and leather accessories stores are already the second-most visible in the luxury segment. Fine watches and jewelry make up 25% of luxury stores. Gucci, Dior and Sergio Rossi are rare among luxury brands, in that they also operate single-brand female-collection only stores.

Cartier says local franchise is leverage for success in Africa
Building brand awareness through a well-known local partner in emerging markets is the key to long-term profitable investments, says Alessandro Patti, Cartier’s director for Central Africa. He says big brands should first assess demand for luxury goods and build awareness through reputable local businesses that are trusted by customers. Only five high-end watch and jewelry brands tracked by BI have directly operated stores in Africa. The majority have some presence through authorized multi-brand retailers.

Rising African demand drives expanded cement capacity investment
Sub-Saharan African countries are attracting increased cement industry investment, due to rapid population growth and reduced country and political risk assessments compared with other countries on the continent. The need for cement reflects rapid urbanization and infrastructure that needs to be modernized. Lafarge and Dangote are among cement operators to have invested most in the region’s capacity buildup. Lafarge has 17 plants with 20 million tons of cement capacity, with another 10 million tons expected by 2017.

2 August 2015, Bloomberg Business

Mozambique Millionaires Seen Leading Growth of Africa’s Rich

Mozambique is expected to add dollar millionaires at the fastest rate in Africa over the next decade followed by Ivory Coast and Zambia as a mix of construction, financial services and property developments boost the ranks of the rich on the world’s poorest continent.The number of people with net assets, excluding their primary residence, of more than $1 million will surge 120 percent in Mozambique by 2024 to 2,200, Johannesburg-based research company New World Wealth predicted. The number of millionaires in Ivory Coast will jump 109 percent to 4,800 while those in Zambia will double, the company forecast.

“High net worth individual numbers are expected to rise by 45 percent over the next 10 years, reaching approximately 234,000,” New World said in the report, given to Bloomberg.Mozambique’s economy is being boosted by the biggest natural gas find in the world in the last decade, Ivory Coast is recovering from a civil war and Zambia’s rich are expected to benefit from real estate development. The countries will take over from oil producers Angola and Ghana, where the number of millionaires rose more than fivefold between 2000 and 2014, according to New World.Over that period, the number of millionaires in Africa rose 145 percent compared with a global average of 73 percent.Mozambique’s gross domestic product per person was $619 last year, according to the World Bank, ranking it just after Togo and among the 15 poorest sub-Saharan nations. The Mozambique metical has weakened about 15 percent to 38.4010 against the dollar this year.Asset ManagersWhile South Africa, with 46,800 millionaires, and Egypt, with 20,200, remain Africa’s biggest wealth centers, growth in the numbers of the rich have been held back by emigration from a stuttering economy in South Africa and instability in Egypt.Still, South Africa is expected to remain home to most of the continent’s wealthy, with their numbers rising 40 percent in the next decade to 65,700.About $120 billion in African wealth is overseen by asset management companies, with Investec Ltd. holding the biggest market share followed by Rand Merchant Bank and UBS AG, New World said. The African private banking market is forecast by the research company to grow 8 percent annually over the next decade.

23 July 2014, Luxury Daily

Luxury Daily: ROI Of Events Exceeds All Other Marketing Initiatives

ROI Of Events Exceeds All other marketing initiatives. Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X. For the 62 percent that calculate ROI from their events, the most successful parties were product-centric, either launches, displays or educational. Even though events typically revolve around merchandise, the focus is usually more about making a connection. “One of the key underlying themes is that everyone recognizes that to tap into the UHNW market, experience is the future,” said David Friedman, president of wealth intelligence firm Wealth-X, New York. “What people are struggling with is how to put metrics on the success of events. “One of the things that we’ve seen is the use of ‘hope’ marketing,” he said. “Brands will call their Fifth Avenue store and say they want the sales manager to invite the existing top clients and ask them to invite friends. The myth behind this is they hope that their top clients invite their friends that are financially qualified. They hope that those friends actually show up and that when they are around the store, that the friends are real client prospects. “What they are doing now is throwing everybody in a room and shaking it up. It’s the offline version of today’s banner ad. “What you want to do is be very targeted with who your top clients are bringing to an event. It’s being able to identify within that pool who has a certain amount of wealth. It’s all about matching up sales people and products with the right people in a very structured way.” For the third edition of the Luxury Sentiment Survey Report, conducted from June 17 to June 30, Wealth-X sent a survey to more than 1,000 brands across luxury sectors, including apparel and shoes, leather goods, watches, jewelry, home furnishings, electronics, travel and hospitality, planes and helicopters, yachts and automotive. The average respondent is responsible for three regions in their position.



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